ULTA Formativ Oil-free Eye Makeup Remover - Reviews | MakeupAlley (2025)

I really like this eye makeup remover! It gets a lot of my waterproof mascara off easily, but you do have to make sure not to get it into your eyes because it will sting a little

AgeUnder 18

SkinOily, Medium

HairBrown

EyesBrown

Worst ever! It BURNS SO BAD!! I have NEVER had a remover burn like this one. I will be returning it. For reference, Mary a kay is my HG.

Age36-43

SkinCombination, Olive, Not Sure

HairRed, Wavy, Medium

EyesBrown

This eye makeup remover from Ulta is not a bad product. I applied it to a cotton ball and after a couple of wipes, everything came off. No smell to the product, and no burning either. However,...

Age30-35

SkinCombination, Medium, Warm

HairBlond, Straight, Medium

EyesBlue

I honestly don't know what the bad reviews are about. I got this as part of a bogo deal and am perfectly satisfied with it. I just soak some on my cotton pas, keep it there for a few seconds and...

Age25-29

SkinOther, Fair-Medium

HairBlack

EyesBrown

I bought this because I left my sephora m/u remover at a friends place in another city and while he was mailing it out to me I had to find something so I got this in desperation. Its awful. I am...

Age25-29

SkinOily

HairBrown

EyesBrown

Crappy make up remover if you ask me. Almay has waaay better make up remover, and removal pads. Will never buy again!

Age25-29

SkinCombination, Fair-Medium, Warm

HairBrown, Wavy, Medium

EyesBrown

I was running out of my Mary Kay eye make up remover and though I loved that and preferred it more, I was running out so I went and got this. When I first opened it, I noticed it left such a huge...

AgeUnder 18

SkinDry, Tan, Neutral

HairRed, Wavy, Medium

EyesBrown

This eye make up remover came in a make up set from Ulta that I was given as a birthday present. I normally don't use just plain eye make up removers, I usually use Pond's Cold Cream for all my...

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown

not that great....stings a little, which is definitely the opposite of what I look for in an eye makeup remover....doesn't remove particularly well but it does the job.

Age19-24

SkinDry, Fair, Not Sure

HairBrunette, Wavy, Coarse

EyesBrown

it didn't really remove my makeup. left some smudges.

AgeUnder 18

SkinVery Dry, Fair, Warm

HairOther, Straight, Medium

EyesHazel

I love Ulta and everything...but this eye makeup remover was the worst I have ever tried. It felt like I was washing my eye area with acid. I got a little inside my eyes (which is typical for me)...

Age25-29

SkinCombination, Fair, Not Sure

HairBrunette, Other, Other

EyesHazel

I asked the lady at ulta to refer me to a good makeup remover. She pointed this one out and said 'Its the best!'. OMG! NOT SO!!! This make up remover burned the crap out of my eyes!! I couldnt bear...

Age19-24

SkinCombination, Medium

HairBrunette

EyesBrown

This Remover is TERRIBLE! It does not remove eye makeup at all. Total waste... Will not buy again.

Age25-29

SkinCombination, Medium

HairBrunette

EyesBlack

i DO NOT LIKE THIS EYE MAKEUP REMOVER!-it dose not get all of the eyemakeup off-i think it even dry's out my eyelids! -its NOT gentile on skins!i DO NOT recommend this to any...

AgeUnder 18

SkinCombination, Fair-Medium

HairBrown

EyesBrown

Meh, this doesn't do a good job at removing my makeup at all, especially the Urban Decay 24/7 pencils. It's a step up from just soap and water. In addition to that, the bottle cracked when I was...

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Straight, Medium

EyesBrown

My HG makeup remover has always been Neutrogena oil free eye makeup remover but when I ran out I had been using Crisco some nights and Vaseline other nights to get my eye makeup and waterproff...

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Fine

EyesBlue

I got this free in a kit and the first time i used it, i thought it did an okay job of removing the black stuff left under my eyes after using an oil makeup remover. That is until i sneezed and the...

Age19-24

SkinSensitive, Fair, Not Sure

HairBrunette, Wavy, Fine

EyesGreen

Well i didnt like this stuff, i received it in a kit. Actually its like using plain water to remover your eye makeup, i even lost 2 lashes, yuck, its going in the trash. I do however like the...

Age25-29

SkinVery Oily, Tan, Warm

HairBrown, Other, Other

EyesBrown

Ew, ew, ew, ew, ew. This sucks. It has all the makeup removing powers of plain water (as in, it just kinda dilutes the m/u a little but doesn't take it off), except that regular water doesn't...

Age30-35

SkinCombination, Medium

HairOther

EyesOther

I can not find a good eye make up remover!! This one does the job after like 100 strokes, but not at all anything special!!

Age19-24

SkinCombination

HairBlond

EyesBlue